How We Can Help
Straddled with regulatory, compliance and distribution constraints, marketers in sensitive brand categories are faced with unique challenges. Like all digital advertising, sensitive campaigns need to reach the right audiences with captivating creative and informative messaging, while navigating the complexities inherent in these industries.
We provide digital media expertise for alcoholic beverage, cannabis and gambling campaign strategies.
Understand and Target Your Audience
Recognize the occasion, the audience and the content and make sure each is contextually relevant to each other. Tailor your message to the demographic, the cohort of consumers or the geography. Regulations can be overcome creatively with ingenious ads and targeting.
Private Marketplace Deals (PMP)
Open up scale on premium publishers and exchanges that may not accept sensitive content, like cannabis, in the open market. PMPs provide guaranteed inventory.
CRM Audience Onboarding and Activation
Through the integration with LiveRamp RampID Retrieval API, StackAdapt provides direct access to onboard and activate customer relationship management (CRM) audiences, and have it matched to create a new segment that is readily available for launching campaigns.
Dynamic Retargeting
Dynamically retarget a customer visiting your website and who is browsing through your portfolio offerings, with ads that personalize the image, headline and copy based on the nature of their prior website activity.
Measuring Campaign Effectiveness for Cannabis Campaigns
Measure if branded cannabis ads drive return on ad spend (ROAS) by leveraging one of StackAdapt's location intelligence partners.
Target anyone who has visited cannabis locations across all recreationally legal U.S. states and Canada. Measure the amount of foot traffic to any dispensaries in those U.S. states and across Canada.
Target anyone who has visited cannabis-related locations in Canada, and gain additional insights into the success of your campaign by measuring the amount of foot traffic driven to dispensaries across the country.
