How We Can Help
As a marketer in this space you need to leverage the digital opportunities that will result in keeping the community abreast of what's happening, from recycling programs to economic development activities and public service announcements. And that means adding digital into your marketing mix so you can reach bigger audiences with smaller budgets and deliver measurable outcomes.
We provide digital media expertise and technology solutions for government, public service and political campaign strategies.
Understand and Target Your Audience
A Strategy for Targeting
The audiences for your political campaign can be loosely categorized into:
The Foundational Elements
By applying the foundational elements of right people, right place, right time and right message across the categories, you can create an effective campaign strategy.
CRM Audience Onboarding and Activation
Through the integration with LiveRamp RampID Retrieval API, StackAdapt provides direct access to onboard and activate customer relationship management (CRM) audiences:
CRM Onboarding
Advertisers can upload their CRM data, including emails, names, phone numbers and postal addresses through the StackAdapt UI and have it matched to create a new segment to make audiences readily available for launching time-sensitive campaigns.
Privacy-First and Secure
LiveRamp removes personally identifiable information (PII) and replaces it with pseudonymous record keys during the matching process, so data can be used with confidence.
Full Control
StackAdapt self-serve clients maintain full control over their CRM data in a platform they are familiar navigating. All data that is uploaded is obfuscated in the StackAdapt UI before it is activated through LiveRamp.
Convey Compliant and Creative Messages
Considering DAA and DAAC compliance? It doesn't have to stifle your campaign creativity. StackAdapt offers the ability to both embed or display your disclosure when hovering over the ad.
StackAdapt Spotlight:
Government and Political Strategies
From Our Resources
How Agencies Thrive Podcast
In this episode StackAdapt is joined by Jeff King and Nicholas Giustino of Arena to discuss in-depth how agencies manage the challenges of political advertising.
Listen Now
